- Report By - Kent Jones , TheWrestlingTimes.com
- TAGS - WWE NEWS , TNA NEWS
-TNA Impact Wrestling on Thursday, February 16 scored a 1.06 rating, exactly the same as last week's year-low rating, despite following a PPV and featuring a mainstream appearance by N.Y. Giants star Brandon Jacobs.
Impact averaged 1.52 million viewers, which was slightly up compared to an average of 1.50 million viewers last week.
-- Impact declined in key demographic ratings of males & adults 18-34 and males & adults 18-49. M18-34 was down 10 percent and m18-49 was down 17 percent compared to last week. Only the teen male demographics were up compared to last week.
The m18-34 rating was tied for the lowest of the year, the m18-49 rating was the lowest since December 22, and the a18-49 rating was also the lowest since December.
-- On cable TV Thursday night, Impact ranked #31 in overall viewers, #19 among males 18-34, and #14 among males 18-49, knocking Impact out of their usual rank within or close to the Top 10.
Caldwell's Analysis: TNA is stuck. And, they're in a transition phase both on-camera and behind-the-scenes, which will take time to work itself out. TNA is not depending on '90s stars for main event feuds, which the audience became accustomed to for 5-6 years, so now the audience has to adjust to a new wave of main event stars, but, at the same time, TNA hasn't done enough to make those guys stand out, and they haven't separated themselves as top-level stars. One reason is TNA giving away so many matches featuring their new main-eventers that it's not special seeing them in the ring.
An external factor to consider is that MTV's "Jersey Shore" ratings have been down for this season, which means not as many people are parked in front of the TV on Thursday nights. It seemed that when Jersey Shore was strong in past seasons, TNA benefited from people flipping over to Spike because they were already in front of the TV.
Impact averaged 1.52 million viewers, which was slightly up compared to an average of 1.50 million viewers last week.
-- Impact declined in key demographic ratings of males & adults 18-34 and males & adults 18-49. M18-34 was down 10 percent and m18-49 was down 17 percent compared to last week. Only the teen male demographics were up compared to last week.
The m18-34 rating was tied for the lowest of the year, the m18-49 rating was the lowest since December 22, and the a18-49 rating was also the lowest since December.
-- On cable TV Thursday night, Impact ranked #31 in overall viewers, #19 among males 18-34, and #14 among males 18-49, knocking Impact out of their usual rank within or close to the Top 10.
Caldwell's Analysis: TNA is stuck. And, they're in a transition phase both on-camera and behind-the-scenes, which will take time to work itself out. TNA is not depending on '90s stars for main event feuds, which the audience became accustomed to for 5-6 years, so now the audience has to adjust to a new wave of main event stars, but, at the same time, TNA hasn't done enough to make those guys stand out, and they haven't separated themselves as top-level stars. One reason is TNA giving away so many matches featuring their new main-eventers that it's not special seeing them in the ring.
An external factor to consider is that MTV's "Jersey Shore" ratings have been down for this season, which means not as many people are parked in front of the TV on Thursday nights. It seemed that when Jersey Shore was strong in past seasons, TNA benefited from people flipping over to Spike because they were already in front of the TV.
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